ABSA Lumen

ABSA Lumen

ABSA Lumen

ABSA Lumen

ABSA Lumen

We were asked to  design and direct idents for ABSA's digital billboard in the central business district on the city of Johannesburg, SOUTH AFRICA.  The brief was to create a dynamic, vibrant, attractive, strong, bold Ident done in cool animation which makes the brand look progressive, intelligent and cool. 

ABSA LumenWe were asked to  design and direct idents for ABSA's digital billboard in the central business district on the city of Johannesburg, SOUTH AFRICA.  The brief was to create a dynamic, vibrant, attractive, strong, bold Ident done in cool animation which makes the brand look progressive, intelligent and cool. 

ABSA LumenWe were asked to  design and direct idents for ABSA's digital billboard in the central business district on the city of Johannesburg, SOUTH AFRICA.  The brief was to create a dynamic, vibrant, attractive, strong, bold Ident done in cool animation which makes the brand look progressive, intelligent and cool. 

We were asked to  design and direct idents for ABSA's digital billboard in the central business district on the city of Johannesburg, SOUTH AFRICA.  The brief was to create a dynamic, vibrant, attractive, strong, bold Ident done in cool animation which makes the brand look progressive, intelligent and cool. 

We were asked to  design and direct idents for ABSA's digital billboard in the central business district on the city of Johannesburg, SOUTH AFRICA.  The brief was to create a dynamic, vibrant, attractive, strong, bold Ident done in cool animation which makes the brand look progressive, intelligent and cool.